Every major tech company was racing to claim AI. The harder challenge, and the more important one for recruiting, was making Amazon's AI story feel real. Abstract imagery and buzzword-heavy messaging wasn't going to cut it for the caliber of AI talent Amazon needed to attract. The work needed to show the people behind the technology, not just the technology itself.

I led the full art direction for Amazon's AI employer brand campaign, from creative brief through multi-channel rollout. Working with photographer Sarah Flotard, I developed a detailed shot list that balanced technical environments with unscripted, human moments, capturing the real talent and energy behind AI at Amazon across offices in Seattle and San Francisco.

The resulting imagery ran across LinkedIn campaigns, responsive Google ads, OOH, industry newsletters, and a dedicated campaign landing page, with a consistent visual language across every touchpoint. The collection became a cornerstone of Amazon's AI employer brand and a global image library that teams are still pulling from.