I led the art direction for Amazon’s AI campaign, capturing the innovation story through authentic, human-centered photography and a cohesive multi-channel rollout. I developed a detailed shot list that balanced technical environments with real, unscripted moments - guiding our photographer, the talented Sarah Flotard to document the sophistication of our AI work alongside the collaborative spirit of our Amazon builders.

A key challenge was visualizing abstract AI concepts in a relatable way. Our visual approach showcased both the complexity of the technology and the people powering it - from deep-focus development to dynamic team engagement. Shot in our Seattle and San Francisco offices, the images reveal the talent and energy behind AI at Amazon in a way that’s both authentic and approachable.

To bring this campaign to life, I executed the art direction for these visuals across platforms, from LinkedIn campaigns, responsive Google ads, and industry newsletters, ensuring a consistent look and feel. This collection has become a cornerstone of our AI employer brand, offering a compelling, real view into Amazon’s innovative culture and helping us attract top talent to build what’s next in the world of AI.