Bringing Amazon’s innovation story into focus

To build a more authentic and ownable visual narrative for Amazon Devices & Services, I developed and art directed a refreshed photography direction spanning brands like Alexa, Ring, Kindle, Project Kuiper, Fire TV, Eero, and more.

Starting with in-depth competitive research across industries, I partnered closely with the individual brand teams to translate their vision into an employer brand context. I created a detailed art direction deck, crafted shot lists, and led an on-site shoot in Amazon offices - photographing real Amazon employees to capture genuine, in-the-moment imagery. Throughout the two-day shoot in Seattle and Redmond, we focused on highlighting the thread of connectivity between employees: how their collaboration, creativity, and innovation bring these products and services to life.

The final photography balances warmth, credibility, and cohesion so this authentic thread of connection can extend seamlessly into Amazon’s social content, digital ads, website imagery, and brand campaigns.

Invent.
Connect.
Transform.

Photography Pillars

To refresh the Amazon Devices & Services employer brand photography, I defined three creative pillars that guide every shot. Together, these pillars ensure the imagery feels observational and human - capturing authentic focus, candid collaboration, and real environments that reflect the everyday innovation happening across Amazon teams.

Capture employees deeply absorbed in real work - coding, designing, or problem-solving - without staged smiles or scripted moments. These images highlight genuine concentration and the personal commitment that drives innovation at Amazon Devices & Services.
Documenting the natural connections between team members: quiet discussions, spontaneous brainstorming, and shared troubleshooting. By focusing on understated, organic interactions, the photography reveals the human thread of collaboration that powers the ecosystem.
Using available light and real office spaces to ground every shot in an authentic Amazon setting. Environmental imagery offers a “day in the life” perspective - placing employees and their work within textured, open, and dynamic campus spaces that reflect Amazon’s culture.