This collaborative project brought together multiple Amazon brands for a large-scale photo and video shoot in Mexico City. The mission was to unify production across AWS, Amazon Music, Amazon Ads, Prime Video, and Devices - reducing costs while maximizing creative output and impact. I led the art direction end to end, defining a shared visual style through moodboards, references, and detailed shot lists. From site scouting to on-set direction, I partnered closely with photographer Troy Nebeker and the production team at Kontent Partners to ensure the work felt cohesive, authentic, and true to each brand while supporting a unified campaign vision.

Beyond the immediate needs of our brand teams, the shoot was designed with long-term value in mind. The resulting photography and video assets were created to drive cross-team synergy, enriching Amazon’s broader image and video libraries and extending their usefulness well beyond a single launch. By featuring real Amazon employees in distinctive Amazon spaces, the work supports a broader strategic goal of elevating visual standards while showcasing the people and places that power Amazon Mexico every day.